Leading Ladies: Amanda Farmer

Story by Amelia Bowen
Look closely at the Magnolia Rack logo and you will see a flower and a hummingbird. For owner Amanda Farmer, those symbols represent her grandmothers: Mamaw Hamilton, who built a florist business while over-coming immense loss, and Grandma Zoll, who taught her kindness on the family farm. Those twin values of resilience and grace guide Amanda everyday as she balances two distinct roles as Owner of Magnolia Rack and Dean of Academics at St. Joseph School. “I knew I wanted to teach from the time I was a young girl, but I also dreamed of opening a boutique,” Amanda says. “When the timing presented itself, I decided I did not have to choose between education and retail. I could do both.” Bridging those two worlds meant taking a risk on herself. Navigating space delays during the shop’s initial launch gave Amanda time to shape a unique concept that combines new and consigned fashion, offering accessible style grounded in genuine hospitality. At St. Joseph School, where she attended from preschool through eighth grade, she leads the Academic Team and BETA Organization. At Magnolia Rack, she curates collections while fostering a warm, connection-driven shopping experience. Her commitment to service carries directly into the Bowling Green community. Amanda actively supports St. Gianna’s Pregnancy Home, foster care advocacy group Springs of Love and Meals on Wheels. She also serves on the board for Birdies for Brittney, an annual golf tournament honoring her late friend Brittney that funds WKU scholarships and regional charities. At home, Amanda balances her busy schedule with her husband David, her daughter Kaylee, a WKU graduate student, and middle schooler Addy. To recharge, she enjoys traveling, reading and cheering on UK basketball. “Leadership is rooted in service and leading by example,” Amanda says. “You do not have to have everything figured out before you begin. Sometimes the biggest growth comes from being willing to take that first step.”