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Pink Lily Announces Launch of Sister Company

Leading online fashion retailer, Pink Lily, announced the launch on April 19 of sister e-commerce company, LeisureTees. Inspired by the popularity of Pink Lily’s signature graphic tees, LeisureTees will sell an expanded selection of graphic t-shirts designed and created in-house for men, women and children. For every item purchased, LeisureTees will donate $1 to Monroe Carell Jr. Children’s Hospital at Vanderbilt, a national leader in pediatric health care.

LeisureTees Co-Founders Chris and Tori Gerbig saw an opportunity to bring their humor, wit and sarcasm to a greater range of graphic tees, with styles that pushed beyond the Pink Lily brand aesthetic. “When we looked at the data and demand for Pink Lily’s graphic tees, we saw an opportunity for a new business venture that focused solely on our popular t-shirt designs, bringing them to a wider range of ages and style preferences,” said LeisureTees Co-Founder, Chris Gerbig. “What’s more, we believe it is a purchase people can feel good about, knowing that it will help support the great work of Vanderbilt Children’s Hospital.”

With close ties to Nashville, a place where Chris and Tori previously lived and now consider a home away from home, Vanderbilt Children’s Hospital was at the top of their list when the couple decided to incorporate a philanthropic element to this new business.

“There are so many great causes to support, but we have always been moved by the work at Vanderbilt Children’s Hospital and their longstanding commitment to provide advanced pediatric health care services for children and families,” said LeisureTees Co-Founder, Tori Gerbig. “As parents of two young children ourselves, we’re excited to bring designs that we can share with our own children, while supporting an organization that helps so many families.”

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