Local Business Spotlight: Dirt Plus Shane O’Banion

Story by Amelia Bowen

Dirt Plus is a locally owned and operated business specializing in property improvement and land services, serving homeowners and landowners across the region since 2020. The company offers a wide range of services, including lawn restoration, gravel driveway reconditioning, drainage solutions, grading and ground leveling, site preparation, stump grinding, land clearing, brush cutting and both traditional seeding and hydroseeding. With the ability to handle a variety of needs, clients can work with one trusted company rather than coordinating multiple contractors, creating a more efficient and streamlined process. The path into the industry started in an unexpected place for Shane O’Banion. As a former professional motocross racer, Shane spent years building and maintaining tracks, gaining a technical understanding of grade, slope and drainage. That experience not only revealed how much precision the work requires, but also a natural ability for shaping land. What began as a passion within the motocross world has grown into a business serving the local community. That background continues to influence the way projects are approached today. Ongoing investment in equipment ensures each job is completed with the right tools and a high level of precision. Dirt Plus is also one of the few providers in the Bowling Green area offering hydroseeding, a fast and cost-effective method for establishing grass that delivers results comparable to sod at a fraction of the cost. Clients range from homeowners to property owners who take pride in their land and are looking to improve, restore or maintain it for the long term. Whether repairing a driveway, clearing acreage or preparing a site for future use, the emphasis remains on delivering dependable work that enhances both the appearance and function of the land. Dirt Plus operates as a family-run business with strong ties to the Bowling Green community. Shane has served as a firefighter with the Bowling Green Fire Department since 2012, reflecting a long-standing commitment to serving others. That same mindset carries into the business. Each project is handled with care, professionalism and respect. Outside of work, he enjoys spending time with his wife, Heather and their daughter, Elyse, who continues to be a meaningful source of motivation. Creating something that supports his family today while building toward her future remains a driving force behind the work. After nearly 15 years in Bowling Green, Shane has witnessed the community’s continued growth and the increasing need for reliable land and property services. Through Dirt Plus, he is proud to contribute to that growth, helping local property owners create spaces they can enjoy and depend on. From the first conversation to the final result, every project is driven by one goal: to make each property look and function at its best.